Current:Home > StocksThom Browne's win against Adidas is also one for independent designers, he says -TrueNorth Finance Path
Thom Browne's win against Adidas is also one for independent designers, he says
View
Date:2025-04-26 09:14:25
A strange scene unfolded in a Manhattan courtroom in early January. Jury members examined pieces of luxury clothing by American designer Thom Browne worth more than $1,000 a pop that had been wheeled out on a rack for their consideration.
At the center of attention were four stripes featured on the left sleeves of jackets and tops and on the left legs of fancy sweatpants. Were these marks an infringement of the three stripes featured on the products of sportswear giant Adidas? That was the question.
Adidas had previously fought similar battles against brands including Marc Jacobs, Skechers and Tesla. The outcome of the case with Thom Browne, which is a subsidiary of the fashion house Ermenegildo Zegna, could expand smaller companies' power to enforce trademarks.
On Jan. 12, Browne scored a major victory, one in which he saw himself as the independent David battling a German multinational Goliath. The eight-person jury found that Thom Browne was not guilty of infringing upon the three stripes Adidas uses in its logo. He can keep using four bars in his designs.
Browne said the trademark battle was not for him alone.
"It was so clear to me to fight for myself, but also to fight for other independent designers and younger designers when they create something unique — that they have the protection of knowing that there won't be some big company that will come and try to take it away from them," he told NPR's A Martínez.
Adidas had reached out to Browne in 2006 when his company was still a fledgling one. At the time, he was using three horizontal bars rather than the four that have now become synonymous with his brand. Adidas asked him to stop; he agreed the next year to add a fourth stripe.
It wasn't the end of the story. Adidas came calling back 15 years later, after Thom Browne had expanded into activewear and began dressing the Cleveland Cavaliers and FC Barcelona in suits prior to their games.
"There was a reason for me to make my point and to not give up something that became so important, emotionally even, to my collection," Browne said. "There wasn't any confusion between my bars and their three vertical stripes."
Adidas filed its lawsuit in 2021 focusing on the use of four stripes, as well as Thom Browne's red, white and blue-stripe grosgrain ribbon loop inspired by locker tabs at the backs of tops and shoes, a nod to his childhood in a family of seven kids who all played sports.
Adidas, which had sought $8 million in damages, said in a statement that it was "disappointed with the verdict." The company vowed to "continue to vigilantly enforce our intellectual property, including filing any appropriate appeals."
Browne described the experience of the trial as "most interesting and stressful" for him. "I never want to live through it again, but it was important to live through it because I knew we needed to fight and make our case for what was right," he added.
To make his point, Browne showed up to court wearing one of his signature shorts suits, with a shrunken jacket and tie, knit cardigan, leather brogues and sport socks stopping just below the knee.
"It's not something I do just for a living," he explained. "People outside the courtroom needed to see me representing myself exactly the way that I am in the most real way. ... And so walking into the courtroom, I was just being myself."
A Martínez conducted the interview for the audio version of this story, produced by David West and edited by Olivia Hampton and Jojo Macaluso.
veryGood! (9154)
Related
- 'Kraven the Hunter' spoilers! Let's dig into that twisty ending, supervillain reveal
- The Voice Announces 2 New Coaches for Season 25 in Surprise Twist
- Tens of millions across U.S. continue to endure scorching temperatures: Everyone needs to take this heat seriously
- 7.2-magnitude earthquake recorded in Alaska, triggering brief tsunami warning
- Alex Murdaugh’s murder appeal cites biased clerk and prejudicial evidence
- Houston’s Mayor Asks EPA to Probe Contaminants at Rail Site Associated With Nearby Cancer Clusters
- To Flee, or to Stay Until the End and Be Swallowed by the Sea
- Who is Fran Drescher? What to know about the SAG-AFTRA president and sitcom star
- What do we know about the mysterious drones reported flying over New Jersey?
- Adam Sandler’s Sweet Anniversary Tribute to Wife Jackie Proves 20 Years Is Better Than 50 First Dates
Ranking
- Toyota to invest $922 million to build a new paint facility at its Kentucky complex
- In a Stark Letter, and In Person, Researchers Urge World Leaders at COP26 to Finally Act on Science
- Reimagining Coastal Cities as Sponges to Help Protect Them From the Ravages of Climate Change
- Dozens of U.K. companies will keep the 4-day workweek after a pilot program ends
- Nevada attorney general revives 2020 fake electors case
- The Heartwarming Way John Krasinski Says “Hero” Emily Blunt Inspires Him
- Are you caught in the millennial vs. boomer housing competition? Tell us about it
- Inside Clean Energy: The Energy Storage Boom Has Arrived
Recommendation
McConnell absent from Senate on Thursday as he recovers from fall in Capitol
Hybrid cars are still incredibly popular, but are they good for the environment?
The Handmaid’s Tale Star Yvonne Strahovski Is Pregnant, Expecting Baby No. 3 With Husband Tim Lode
Inside Clean Energy: Not a Great Election Year for Renewable Energy, but There’s Reason for Optimism
Meet the volunteers risking their lives to deliver Christmas gifts to children in Haiti
In a New Policy Statement, the Nation’s Physicists Toughen Their Stance on Climate Change, Stressing Its Reality and Urgency
Dutch Court Gives Shell Nine Years to Cut Its Carbon Emissions by 45 Percent from 2019 Levels
In a New Policy Statement, the Nation’s Physicists Toughen Their Stance on Climate Change, Stressing Its Reality and Urgency